What is This Site All About?

A little over 2,000 years ago, 12 poor men from a back-water town in the Roman Empire founded what was to become the largest, richest, and most influential organization in human history. What steps did the Catholic Church take to become such a powerful brand, and what lessons can be we take from the Church as we look to develop our own brands?

In this look at the branding lessons of the Catholic Church, I will not discuss the spiritual aspects of spreading the faith. Some may claim that it was the Holy Spirit that caused the rise of the church, and I am not going to attempt to dispute that. But even according to the Church, the Spirit acts through men (and maybe even women since Vatican II), and I believe that in investigating the actions of those men and women, we can take away many important branding principals.

Many of the events and decisions that established the Catholic Church brand dominance took place over many, many years and decisions were made by many people over that time. In this BLOG, I am hoping to compress the time and space to distill the most important, real-world lessons that we can learn from the rise of the Catholic Church.

ABOUT MY CATHOLIC ROOTS: I was born and raised Catholic, but stopped practicing regularly when I first attended college. Despite the fall from faith, I have a great deal of respect for the Catholic Church, the good work the Church performs, and the influence that it has had in shaping world history. I have always had a strong belief in the importance of branding, and believe that there are many lessons – both good and bad – that we can take from the experience of the Catholic Church.

Please take a look around the site and feel free to make any comments. I would like to think I am right most of the time, but I appreciate the input (even when it proves me wrong). If you have comments you would like to convey in a more private manner, please email me at Scott@CatholicBrand.com.

Thanks and Enjoy,
M. Scott.